Est. 1943 — Berlin, Germany
From a Boy's Dream to
Global Excellence
The inspiring journey of Wilhelmina — a 16-year-old with a passion for sound who built one of Germany's most respected car audio brands.
Years of Heritage
Devices Sold
Countries
Our Heritage
The Alchimist Timeline
Over eight decades of innovation, passion, and German engineering excellence.
The Beginning
The "Reinhard Group" was established in Berlin. Young Wilhelmina, just 16 years old, joined with unwavering passion for sound engineering. By age 28, he became a senior engineer, crafting high-quality speakers, amplifiers, and analog transmitters recognized worldwide.
Birth of a Legend
The first car audio device named "Alchimist Car Audio" launched, making a tremendous impact across Germany, Europe, and the world. The name reflects Wilhelmina's philosophy — "Transforming the mundane into the precious" — like ancient alchemists turning base metals into gold.
Global Milestone
Alchimist achieved the historic milestone of selling one million devices worldwide. By 2002, products were distributed in over 50 countries, establishing a global distribution network that underscored the brand's international reach and influence.
Century Award
After pivoting to innovative automotive multimedia devices in 2005, Alchimist received the prestigious "Brand of the Century — German Brand Standards" award. This recognition affirmed our commitment to excellence and innovation in the car audio industry.
The Legacy Continues
With 400+ authorized agents across 20+ countries, Alchimist continues to push boundaries in DSP technology, speaker engineering, and sound system innovation. Wilhelmina's vision of transforming ordinary sound into extraordinary experiences lives on in every product.
What We Stand For
Our Values
German Precision
Every product undergoes rigorous engineering standards. We don't compromise on quality — it's in our German DNA.
Continuous Innovation
From analog transmitters in 1943 to 18-channel DSPs today — we never stop pushing the boundaries of car audio technology.
Global Trust
400+ authorized agents across 20+ countries trust us. We build partnerships that last decades, not just transactions.
Passion for Sound
Founded by a teenager's love for audio, that same passion drives every engineer at Alchimist to create exceptional sound experiences.
Customer Reviews
What Our Customers Say
That's so great
They are very expert in car audio sound system which provides very good after sales service such as follow up tuning to make sure that their speakers unleash the fullest potential. Definitely recommended!
Exceeded my expectations!
Alchimist audio will make sure what you get is maximized. They have done the best tuning from start and guaranteed you the best after sales. You will enjoy different various stages!
Better than I think!
Thank you for the great job. Personally I am very satisfied with the clean work. I strongly recommend this shop as you can trust on his products and services without any doubts.
Wonderful experience!
The Alchimist's speaker vocal is clear and the bass had even more apparent. When I sit at the back I can feel the sound is coming from the front. Thanks for the wonderful tuning!
Ready to Experience German Audio?
Join thousands of satisfied customers worldwide.